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Unleash Success: 7 Direct Mail Campaign Ideas for Pet Franchise Businesses

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about… Read More

Meet Our Canon Printing Technology

At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor,… Read More

Anthony inspects a roll of paper that has just been inserted onto a Canon Prostream Printer.

A Quick Guide to Inkjet & Offset Printing

If you have a basic understanding of printing, you might know that there are 2 ways to print text and image on paper. Inkjet printing, and offset printing. Both of… Read More

Your Call Tracking Questions Answered

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at… Read More

Technology and Software with Jeremy Hammond

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to… Read More

Why Isn’t My Direct Mail Working?

Direct mail requires a solid foundation before any campaign can begin. Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help… Read More

5 Creative Ways to Market Your Franchise with Direct Mail

Whether you own the whole franchise, or rights to certain locations of the franchise, there’s one thing that needs to be put in place in order to drive the revenue… Read More

Direct Mail Piece Best Practices

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it… Read More

About The Mailworks Campaign Management System: the Portal

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal… Read More