Direct Mail School

Our Director of Client Services Sarah Hodges smiling for the camera

Direct Mail Trends in 2024: Insights From Our Industry Experts

Welcome to our latest blog, where we dive into what our seasoned experts are predicting for direct mail in 2024. We’ve gathered information from our CEO, Vice President of Operations,… Read More

a still life photo of paper products with confetti and small disco balls

Birthday Mail Best Practices: Making Every Customer Feel Special

Birthdays are more than just a date on the calendar. They represent an opportunity for businesses to connect with existing and new customers on a more personal level. In the… Read More

A pink title page image with the phrase building a winning direct mail strategy with Brianne Baggetta. The letters in the word building are being held up by cables to make it look like they are part of a construction site. A faded city scape is in the background with cranes and trucks below. It's a fun play on typography and image relationship.

How to Build A Winning Direct Mail Strategy with Brianne Baggetta

Looking to kickstart a direct mail campaign but not sure where to start? This Delivered 2023 presentation is designed to set anyone up for success by providing actionable ways to… Read More

Unleash Success: 7 Direct Mail Campaign Ideas for Pet Franchise Businesses

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about… Read More

Meet Our Canon Printing Technology

At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor,… Read More

Anthony inspects a roll of paper that has just been inserted onto a Canon Prostream Printer.

A Quick Guide to Inkjet & Offset Printing

If you have a basic understanding of printing, you might know that there are 2 ways to print text and image on paper. Inkjet printing, and offset printing. Both of… Read More

Your Call Tracking Questions Answered

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at… Read More

Technology and Software with Jeremy Hammond

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to… Read More

Why Isn’t My Direct Mail Working?

Direct mail requires a solid foundation before any campaign can begin. Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help… Read More