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Direct Mail Piece Best Practices

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it… Read More

About The Mailworks Campaign Management System: the Portal

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal… Read More

The Unexpected Generation You Should Be Mailing To

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all… Read More

How To Use QR Codes Like a Pro

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they?… Read More

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s… Read More

How This Non-Profit Increased Online Donations 170% With Direct Mail

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the… Read More

11 Creative Marketing Ideas for the Finance Industry

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been… Read More

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over… Read More

How QR Codes are Transforming Direct Mail into a Data Gold Mine

Article reposted with permission from Mapp.com. Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and… Read More