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The Unexpected Generation You Should Be Mailing To

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all… Read More

Data & Direct Mail = Killer Campaigns. Here’s How Our Team Perfects Your Lists and Makes Your Mail Shine

This month’s Expert Insight Article is written by one of our prepress experts, Scott Rogers. Scott began working at The Mailworks in fulfillment and became passionate about the logistics of… Read More

How To Use QR Codes Like a Pro

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they?… Read More

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s… Read More

11 Creative Marketing Ideas for the Finance Industry

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been… Read More

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over… Read More

Five Ways to Use Direct Mail During the Holiday Season

It’s no secret that direct mail is at its peak during the holiday season. Businesses are sharing discounts, invitations and greeting cards are being sent to friends and family, and… Read More