It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these 7 direct mail tactics into your next campaign and watch the responses come rolling in.
Welcome Package
Make your new customer feel like they made the right choice by choosing your brand and product. Send a personalized welcome package or welcome mailer to new customers that includes a thank you note, a discount code for their next purchase and a brochure highlighting even more of your products and services. This is the time to put your best foot forward!
Birthday Cards
A birthday is a perfect opportunity to build on existing customer relationships. Send a personalized birthday card directly to your customer and their rent free roommate. Offer a selection of birthday gifts or an enticing discount! Humanizing and showing you care about your customer and their companion will keep them loyal and encourage them to make more purchases.
Seasonal Promotions
Businesses celebrate everything, and I mean everything–because every holiday presents a new chance to drive sales! Some holidays can be a day, a week or even a month. Here are some of our June pet celebration favorites:
June is National Adopt a Cat Month
June 4th-10th: National Pet Appreciation Week
June 24th: Take Your Dog to Work Day
Traditional seasonal promotions like the Fourth of July, Halloween, Thanksgiving and Christmas are also at the top of the list to promote themed offers and products.
Referral Programs
If someone is enjoying your product or service, they’re likely telling their friends and family all about it. Encourage your customers to refer their friends and family to your business by sending out referral cards and coupons. Reward them by offering a discount or freebie for both the referrer and the new customer. Everyone loves being rewarded! It’s a win-win for both you and your customers.
Educational Materials
As the owner of a pet business, you are the master of your craft. Send out educational material with a focus on your business as the solution. Some content could include seasonal pet care tips, how to’s, or case studies that they can learn from. Let the customer be the hero of the story and guide them to finding the result that aligns with your products and services.
Product Samples
Just like test driving a car, people are more likely to invest in your product or service if they have the opportunity to try it out first. Sending samples of your product, or offering a free trial subscription is a great way to introduce new products and services. You can then encourage customers to leave their thoughts and feedback, giving you fresh, new social proof to put out into the world!
VP Programs
Everyone loves to feel like they’re getting special treatment. So why not make your most loyal customers feel out of this world? Start a VIP program offering exclusive discounts, early access to new products and highly personalized offers. They already support your business so why not encourage them and make them feel even better about being a customer.
Putting It Into Action
Whether you’re a seasoned pet franchisee, or just starting out, these content ideas and tactics can help you shine amongst the abundance of competition. It’s no secret that nurturing loyal customers is good for business. So why not send them (and their pets) something real and tactile in the form of direct mail? Incorporating these touch points into your existing marketing strategy will provide more consistency and extend your reach!
