Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with what is being thrown at them. Keep reading to learn a few tips and tricks when it comes to reducing digital fatigue in your marketing mix…
Quality Over Quantity
One approach is to prioritize quality over quantity when it comes to digital content. Rather than bombarding consumers with ads that don’t resonate, businesses can focus on creating high-quality, engaging content that is tailored to the needs and interests of their target audience. While the quantity may be lower, you are left with personalized, meaningful interactions with your audience leading to higher conversion rate.
Diversify Your Marketing Channels
Digital is definitely not the end all be all of marketing. There are other ways you can reach your ideal customers outside of a digital box. In urban areas, out of home marketing is a great way to get your brand and business in front of literally anyone’s eyes. Buses, billboards, local transit and bus stops are a great way for people to stop and read about what you have to offer. Direct mail, catalogs, newspapers and other targeted print publications can help you reach that ideal audience. Direct mail is known to have a higher response rate compared to other forms of marketing. According to the Data & Marketing Association (DMA), direct mail has a response rate of 5.1%. Combined with different strategies and a more personalized approach, you can get more out of your marketing knowing you’re standing out in different ways.
Create Short Form Content
The need for digital content in marketing is essential. But how can you cut through the digital noise and stand out amongst everyone else? The rise of information overload has created a decline in the overall attention span of the average user. Creating short form content that is easy to skim, understand and digest is the best way to capture an audience and get people interested in your business. Plus, shorter content means less time someone has to be looking at a screen while viewing your content.
Go to Events
Another effective and personable marketing approach to reduce digital fatigue in your audience is taking your business to local events or trade shows where your ideal clientele will be. It’s a softer, more effective approach to achieve brand awareness and get valuable face to face time with them. Trade shows can also provide you with an opportunity to differentiate yourself from competitors by showcasing unique products, services, or features that you have to offer. This can help to establish a competitive advantage and stand out in a crowded marketplace.
It’s important to keep in mind that just like fitness, marketing and direct mail results can take time. Being consistent and patient with your strategy can be a sure way for you to reach your goals. With the right messaging, direct mail and out of home marketing can help reduce digital fatigue in your recipients and create a more personalized experience. By leveraging the unique benefits of these marketing channels, you can build stronger relationships with customers and drive sales and revenue growth.