Marketing. Lets face it. It’s a game. One big game where you try to get the most attention, and also maintain the people who have your attention and loyalty. Everyone has their own way of doing it. But which way (or multiple ways) will give you the most bang for your buck? We got curious and went digging to find the tea on the marketing channels people are using the most, and how they are performing.
Direct Mail: $12.61 for every $1 spent
According to the DMA (Direct Mail Association), direct mail has a 29% return on investment. It’s one of the oldest and most effective forms of marketing. The common misconception with this form of marketing is that people think it’s outdated and slow (we know you have all heard the term snail mail). However, direct mail has proven to work with multiple niches and when combined with multiple channels can perform very well. Depending on your marketing and business goals, the general response rate for this form of marketing is about 2.9%. Since the pandemic, direct mail has seen a resurgence in popularity and performance. With more people staying home, and working remotely, direct mail is likely to help you stand out amongst the digital noise. Still not convinced? Head to our website and download the Debunking the Top 5 Direct Mail Myths document!
Email: $36 for every $1 spent
Email marketing is one of the most common forms of marketing no matter the industry. It’s gained a controversial reputation, but if done right, email marketing can give you a nice return on investment. Everyone checks and files through their inbox and are all very likely to come across an offer or a deal from a brand they love. The average person spends about 10 seconds reading a marketing email, so you better make that content count. Sending personalized messages and content for prospecting and advertising is great for reaching new people and nurturing the contacts you’ve worked so hard to get. With new privacy laws being enforced to slow down the amount of spam people receive, marketers face the challenge of reaching their audience, and ending up in the spam folder. When it comes to email, we recommend quality over quantity.
Out of Home: $5.97 for every $1 spent
When you are driving in the car, walking down the street, or traveling in general, a lot of what you see is marketing and you don’t ever really think about it. Buses, billboards, buildings and more are all spaces for out of home marketing. On average, people spend a total of 17,600 minutes in their car every year. While in your car you will be exposed to marketing, whether you opted in or not. Great for brand awareness, out of home marketing taps into the general public and makes your brand memorable.
Social Media: $2.80 for every $1 spent
Basically everyone is on one form of social media channel. They spend their time scrolling and scrolling….. and scrolling……and scrolling. If your business is on social media, that’s great but are you using it to its fullest potential? This channel of marketing can create great brand awareness for your business, and drive traffic to your website, products, and other services you are trying to sell. The average ROI is $2.80 for every $1 spent, and can be a lot more when you utilize paid advertising.
All of these marketing channels can perform for you based on your business goals, intentions and quality of content. When combined with an omni channel marketing strategy, results are bound to happen. Head to our website today to see if direct mail is right for your marketing plan!