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When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence on outside parties such as family and caregivers. With a demographic that is used to experiencing life offline, utilizing direct mail marketing can give you […]

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities.  What is call tracking and how does it work? […]

How does The Mailworks help with my marketing strategy? We can help you as little or as much as you might need. We are really full service, so if you come to us and have no idea what you want to do and just need to talk to somebody about direct mail we can help […]

Each piece of mail that we print starts somewhere. For us it’s with these rolls of paper. Before we get these rolls into our facility, we have to source them from a paper mill. In today’s world that is easier said than done. For the past year and a half, we have been working tirelessly […]

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

Marketing. Lets face it. It’s a game. One big game where you try to get the most attention, and also maintain the people who have your attention and loyalty. Everyone has their own way of doing it. But which way (or multiple ways) will give you the most bang for your buck? We got curious […]

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal technology for over ten years and we are ready to make it accessible and useful for all of our customers. When you begin your direct […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print + mail facility, The Mailworks, is launching its next charitable initiative to benefit the LGBTQ+ community. To coincide with Pride Month, the company will sell vinyl […]