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Got a burning question you can’t find an answer to? The Mailworks is here to help.

Answers At Your Fingertips

Frequently asked questions 

Direct mail can be a big investment for a business of any size. You want to get your campaigns right and be sure you’ve got the right partner to help you do it. We get it! It’s natural you’d have some questions. And you’re in luck: We’ve got answers to all of them.

Check out some of our frequently asked questions below.

Getting started

If you have in-house marketing expertise and want full control, Pro is our self-service membership, packed with all the tools and data you need. If you want a strategic partner who handles everything from creative to campaign execution, Premier is our white-glove, full-service option.

Yes! Live chat is available on our website, and technical support is built right into the portal. Support looks a little different depending on your membership level:

  • Pro Members: Live chat is available in the portal for quick technical questions. If you need more in-depth guidance, you can upgrade to Premier for dedicated support.
  • Premier Members: You’ll have a named account manager who provides strategic guidance and direct execution support for all your campaigns.

The Mailworks combines strategy, technology, and in-house expertise to make your campaigns smarter, faster, and easier:

  • One-Stop Shop: Strategy, design, data, production, and delivery — all in-house, fully aligned. No outsourcing, no handoffs.
  • Proprietary Platform: Our Portal gives you full visibility and control. Use it yourself (Pro) or let your team manage campaigns behind the scenes (Premier).
  • Direct Mail Experts: Real people, real advice, real strategy.
  • Education: Learn through the Direct Mail Academy and get live platform support.
  • Custom Campaign Solutions: Unique campaign types, flexible production timelines, and transparent pricing — designed to meet your goals and scale with you.

The Direct Mail Academy is our proprietary educational resource. It provides actionable guidance, tips, and best practices to help you plan, design, and launch successful direct mail campaigns.
Once your membership is set up, you can start mailing right away:

  • Pro Members: You’ll receive a guided onboarding to walk you through the platform, but you don’t need to complete it before sending your first campaign. If you choose a QuickMail campaign, your mailing can be out the door in as little as 24 hours after approval.
  • Premier Members: Your customized launch plan typically takes 6–8 weeks to complete. During that time, we can still get emergency or pre-scheduled projects out the door so you don’t miss a beat.

PRICING

Memberships start at $149/month for Pro and $749/month for Premier (annual plans offer discounted rates). Your per-piece cost is based on the product and postage you choose — always visible in our Portal, with clear, upfront pricing.

Never. Your membership includes everything you need to launch campaigns. If you add any upgrades or services, you’ll see the exact cost — down to the cent — before you approve.

Thanks to our production methods, we already apply high-volume discounts to your quotes — even if you aren’t high volume! But if we determine during our discovery call that your volume exceeds that built-in discount, we’re ready to discuss additional pricing options.

No. Mail as much or as little as you need — we scale with you.

Postage is based on the USPS® mail class you choose and your mailing lists saturation rate You’ll always see postage broken out separately in the Portal for every campaign. You’ll be able to see the costs for the various mail classes.

Yes. Month-to-month members can cancel at any time and will keep access through the end of their current billing cycle. Annual plans can also be canceled at any time, but because they’re paid upfront, they’re non-refundable and remain active for the full prepaid term. Premier members on a month-to-month schedule may also cancel anytime; however, the launch plan included with Premier is completed upfront and is non-refundable.

mailing lists

Absolutely! Upload your list in the portal and we’ll automatically process it with USPS® data services, including:
  • Data cleansing to correct formatting errors.
  • Deduplication to remove duplicates.
  • USPS® processing such as CASS™ (address validation) and NCOA™ (change-of-address updates).

Yes! Upload your suppression file in the portal and we’ll make sure those contacts are excluded before printing and mailing. You can also delete records from your list at any time. 

Yes — our team can help identify and build the right mailing list for your campaign. We start with a target market analysis that includes:
  • A 30-minute consultative phone call.
  • An analysis of your existing customer list to highlight key demographic traits.
  • Geographic and demographic recommendations.
  • A custom target market proposal with counts and pricing.
  • You can target by location, demographics, household income, purchase behavior, and more.

Artwork and creative

Yes! You can upload your artwork directly in the Portal using any of our blank product type templates. This option includes only the required mailing fields (ex: address, barcode, return address, indicia).

If your design needs variable data (like personalized names or offers), you’ll have two options:
  • Build the creative directly in our editor, or
  • Have our team create a custom template of your design with the variable fields built in.

We sure do! All of our products come with fully customizable templates ready to tailor for your business. You can upload your own artwork for one-time use or let our team turn it into a reusable template in the portal. Design and template setup services are available for an additional fee.

Proofing happens right inside the Portal. After you select your product, upload your design (or customize one of our templates), and map your data, the system generates a digital proof for you to review. You can approve it and complete payment directly in the platform — no email back-and-forth required.

Print, Delivery & Turnaround

No — we handle production and mailing in-house. Our team of experts ensures quality every step of the way.

Yes. USPS Intelligent Mail® tracking is included with every campaign, and you can view delivery updates right in the Portal.

It depends on the campaign type you choose:

  • DropMail™: Send one-time mailings of any size on your chosen in-home date. Your campaign hits mailboxes nationwide exactly when you want.
  • QuickMail™: When timing is critical, QuickMail™ gets your priority campaigns mailed in as little as 24 hours.

We’ll help you select the right option to match your goals and timeline.

Yes — every week, to every state in the continental U.S.

Absolutely! We work with franchises, parent companies, and multi-entity systems to streamline direct mail across all locations. You’ll get dedicated support, consolidated reporting, and tools to manage multiple campaigns efficiently — all while leveraging The Mailworks platform and expertise

Direct Mail Formats & Product Types

A product type is a standardized mail format that includes a set size, fold style, paper stock, and envelope (if needed). Think of it like a recipe — each one follows a defined formula so your campaign moves efficiently through our system.


We offer 25+ direct mail formats, from postcards and letters to self-mailers and invitations. Each product type is pre-set with the right paper, size, and mailing specs to ensure quality, compliance, and easy reordering through the Portal.

The best fit depends on your campaign goals — postcards for quick impact, letters for a personal touch, self-mailers for more space, etc.
  • Pro Members: You can review product details in the Portal to decide which type works best for your campaign.
  • Premier Members: Your account manager can recommend the right product type based on your strategy and goals.

Each product type is matched to the paper stock that ensures quality, consistency, and postal compliance. Common stocks include 7pt or 9pt Gloss, 7pt Matte, 70# Text, 14pt Two-Sided Cover, and 16pt One-Sided Cover. You’ll see the exact paper spec listed in the Portal when you select your product.

Depending on the product selected, we offer envelopes in A6, A7, #10, and 6x9 sizes.

Addressing is handled automatically in the Portal using your mailing list. The recipient address, indicia/stamp, and barcode are applied in a USPS-approved format — no extra setup required. If you’d like to enhance your envelopes with features like color logos or artwork, additional customization is available for a fee.

Additional inserts aren’t supported within standard product types.

Custom product types aren’t part of our standard offering. In rare cases, we may create one for projects with significant volume — typically 500,000 pieces or more of the same format.

That’s okay — we can usually adapt your design to the closest product type.

  • Premier Members: Your account manager will work with you to adjust into one of our standardized formats.
  • Pro Members: Often there’s a similar format available, and with a few small adjustments, you can choose an alternative product type that aligns with your campaign.

  • Premier Members: Your account manager will automatically template new designs into the Portal as part of your service. Since your account manager also places orders for you, reordering is seamless.
  • Pro Members: You can purchase Design Templating for $95 through Campaign Support. We’ll program your design into the Portal so it’s ready for easy reordering.

Ready To Rock?

If you found all the answers to your questions and want to get started right now, we’re here for it!


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