Guides

When you’re in high school, there’s a lot of pressure put on you to decide where you’re going to attend college. Whether or not you want to attend, the pressure is still there. For me, I had my heart set on next to none. I knew what I wanted to possibly go to college for, […]

Direct mail requires a solid foundation before any campaign can begin. Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help connect you with the right people at the right time. So here’s 5 reasons why your direct mail might not be getting you the results […]

Whether you own the whole franchise, or rights to certain locations of the franchise, there’s one thing that needs to be put in place in order to drive the revenue and growth for your business. Your marketing strategy. Marketing for your franchise locations is key for getting the buzz that you need for your business. […]

Hi and welcome to the third Mailworks Minute where we answer your burning direct mail questions rapid fire. Read or listen to our VP of Operations Tressa Monell answer six direct mail questions. Are there any mail pieces that have left an impression on you – either a campaign that you worked on, or something you […]

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it up? Or did you notice a fun deal with a catchy headline? You might not realize it, but the design that goes into making a […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

This month’s Expert Insight Article is written by one of our prepress experts, Scott Rogers. Scott began working at The Mailworks in fulfillment and became passionate about the logistics of the process. With over 17 years of experience, Scott now works heavily with data management and file preparation and ensures our customers obtain the best […]

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]