Hi and welcome to the third Mailworks Minute where we answer your burning direct mail questions rapid fire. Read or listen to our VP of Operations Tressa Monell answer six direct mail questions.

Are there any mail pieces that have left an impression on you – either a campaign that you worked on, or something you received in your own mailbox?

I think for the most part, I like things that look truly authentic. And when I get something in my mailbox, I’m always looking at it for the quality of the handwriting. And I thoroughly inspect it. I like looking at the kerning and looking at all of things. I always try to figure out if it was printed by a machine, or if it was really handwritten. And if it was printed by a machine, figuring out what machine and where we can get our hands on one.

What do you think is the most impressive piece of mailing technology The Mailworks has?

Our cutters are extremely satisfying to watch. But I think what leaves the biggest impression on me is our Prostream. The speed, the quality, everything all in line. All of the things that go into making it run the way that it does is truly impressive.

How many pieces of mail can you get out the door in one week?

Well, our record right now is 2.4 million and I know we can go higher than that. I’m confident we can go higher than that. And I’m ready to find out what that number is.

How many locations can a customer manage in our portal?

As many as they need to.

What is the most exciting part of your job?

The truck leaving! As silly as that sounds, it is. It’s every single week, and it happens every week so you think it would get it old, but it doesn’t. Every Friday when that truck leaves, and it’s filled, you know that every single decision that you made, every single bump in the road along the way throughout the week worked out. You made the right decisions and it’ s leaving. And all of that mail produced right here in our facility is going across all of the United States and it will be there and it’s just really satisfying.

You’ve been in the industry for so many years, what are the biggest differences between then and now?

I would say speed and efficiency. I was here when you used to fax things and when you would wait for disks to arrive in the mail. We used to do offset shells and plate changes and press checks. All of that stuff is gone and it’s just variable and digital. As soon as that customer approves their proofs it’s cooking, it’s doing its thing it’s on a machine and being produced. The time and the efficiency with technology over the years is night and day.