Guides

As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

Summer is the season for a wide variety of events including festivals, fairs, outdoor concerts and more. As people eagerly plan to attend these festivities, organizers face the challenge of standing out in a crowded market.  One powerful tool to capture attention and drive engagement is direct mail. Its tangible and personalized nature makes direct […]

Birthdays are more than just a date on the calendar. They represent an opportunity for businesses to connect with existing and new customers on a more personal level. In the world of digital and automated marketing, sending personalized birthday messaging has never been more powerful. In this blog we’ll unwrap the best practices of how […]

Reaching your audience with the right message at the right time is key. For businesses and franchise owners in the home service industry, building a network with your marketing strategy is essential. In the digital world, it can be a challenge for marketing efforts to cut through the digital noise. The power of direct mail […]

Looking to kickstart a direct mail campaign but not sure where to start? This Delivered 2023 presentation is designed to set anyone up for success by providing actionable ways to build a winning direct mail strategy. Brianne talks through the important elements to think about when establishing a direct mail campaign along with valuable resources. […]

Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to the front door. With full hands they subconsciously flip through daunting white envelopes that suggest bills and soliciting letters written by AI. Within that pile […]

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these […]

Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with […]

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities.  What is call tracking and how does it work? […]