Content + Copy

The Mailworks team is honored to have received a 2024 MARCOM Award for our Direct Mail Experts Video Series! This recognition celebrates the creativity, strategy, and passion behind a project that’s all about encouraging businesses to harness the power of direct mail. We’re so proud of our Marketing team for taking home the win in […]

With evolving technology, trends are always changing, forcing strategies to shift and align with what’s relevant. In this blog we’ll dive into the dynamic world of direct mail marketing and uncover what is working right now. From multi-channel integration to innovative formats that spark curiosity, we’ll let you know the latest developments and proven techniques […]

Reaching your audience with the right message at the right time is key. For businesses and franchise owners in the home service industry, building a network with your marketing strategy is essential. In the digital world, it can be a challenge for marketing efforts to cut through the digital noise. The power of direct mail […]

Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to the front door. With full hands they subconsciously flip through daunting white envelopes that suggest bills and soliciting letters written by AI. Within that pile […]

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these […]

Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with […]

At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor, it is likely getting printed on one of our three Canon printers. The i300, ProStream, or the IX. They have a lot in common, all  […]

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities.  What is call tracking and how does it work? […]

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to get the scoop. How many servers does The Mailworks have? So we have between 30 and 40, we have a hybrid between cloud and on […]