Business

As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

In today’s digital world, it’s easy to overlook the power of traditional marketing methods like direct mail. However, savvy retailers know that a well-executed direct mail campaign can drive foot traffic, increase brand awareness, and boost sales like no other medium. Direct mail’s tactile and personalized nature captures attention in ways that digital ads often […]

The holiday season is the perfect time for businesses to connect with their customers, build relationships, and boost sales. While digital marketing plays a vital role in holiday campaigns, direct mail marketing offers a personal touch that cuts through the noise of crowded inboxes and online ads. 1. Send Personalized Holiday Cards Nothing says “we […]

Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with […]

A lot happened in 2022 for The Mailworks. We collapsed the brands that worked under our umbrella and made the big decision to establish a new business model that would create more efficiency for our current and future customers. A lot of what we offer changed, leaving us with a surge in our paper inventory. […]

Whether you own the whole franchise, or rights to certain locations of the franchise, there’s one thing that needs to be put in place in order to drive the revenue and growth for your business. Your marketing strategy. Marketing for your franchise locations is key for getting the buzz that you need for your business. […]

Marketing. Lets face it. It’s a game. One big game where you try to get the most attention, and also maintain the people who have your attention and loyalty. Everyone has their own way of doing it. But which way (or multiple ways) will give you the most bang for your buck? We got curious […]

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal technology for over ten years and we are ready to make it accessible and useful for all of our customers. When you begin your direct […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]