Trends

As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

In today’s digital world, it’s easy to overlook the power of traditional marketing methods like direct mail. However, savvy retailers know that a well-executed direct mail campaign can drive foot traffic, increase brand awareness, and boost sales like no other medium. Direct mail’s tactile and personalized nature captures attention in ways that digital ads often […]

With evolving technology, trends are always changing, forcing strategies to shift and align with what’s relevant. In this blog we’ll dive into the dynamic world of direct mail marketing and uncover what is working right now. From multi-channel integration to innovative formats that spark curiosity, we’ll let you know the latest developments and proven techniques […]

Welcome to our latest blog, where we dive into what our seasoned experts are predicting for direct mail in 2024. We’ve gathered information from our CEO, Vice President of Operations, Business Development and Software Development. Plus valuable insights from our Client Services team. Watch, or keep reading to learn about direct mail in 2024.  Brianne […]

When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence on outside parties such as family and caregivers. With a demographic that is used to experiencing life offline, utilizing direct mail marketing can give you […]

At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor, it is likely getting printed on one of our three Canon printers. The i300, ProStream, or the IX. They have a lot in common, all  […]

Each piece of mail that we print starts somewhere. For us it’s with these rolls of paper. Before we get these rolls into our facility, we have to source them from a paper mill. In today’s world that is easier said than done. For the past year and a half, we have been working tirelessly […]

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

Marketing. Lets face it. It’s a game. One big game where you try to get the most attention, and also maintain the people who have your attention and loyalty. Everyone has their own way of doing it. But which way (or multiple ways) will give you the most bang for your buck? We got curious […]