Blog

Keeping you in the know with the 411 on all things direct mail marketing, industry news and company updates.

Want to be the first to know when we drop new content? Type in your name and email and we’ll send stuff right to your inbox!

Categories

11 Creative Marketing Ideas for the Finance Industry

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been… Read More

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign

Goals Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. Highlight the Sage Strong fund, an emergency fund to help provide Sage students… Read More

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over… Read More

How QR Codes are Transforming Direct Mail into a Data Gold Mine

Article reposted with permission from Mapp.com. Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and… Read More

The Unexpected Generation You Should Be Mailing To

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all… Read More

The Ultimate Direct Mail Checklist

Direct mail works and we make it easy. We’ve put together a checklist to make it even easier for you! Did you know you can build entire campaigns through our… Read More

An Update From The Mailworks: USPS Postage Increase

The USPS has implemented a postage increase that will begin on August 29th, 2021. This mid-year increase is a part of the USPS 10 year plan to achieve sustainability and… Read More

An Update From The Mailworks: Hearing Aid Marketing Merges with The Mailworks

For nearly 10 years, Hearing Aid Marketing has been owned and operated by The Mailworks. The Mailworks is a full service direct mail marketing company helping Not Being Consistent With… Read More

Industry Update: Paper Shortages

Current State of The Industry Paper supply is vital to the health of the print and direct mail industry. The COVID-19 pandemic continues to upend global supply chains and impact… Read More