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Each piece of mail that we print starts somewhere. For us it’s with these rolls of paper. Before we get these rolls into our facility, we have to source them from a paper mill. In today’s world that is easier said than done. For the past year and a half, we have been working tirelessly […]

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

Marketing. Lets face it. It’s a game. One big game where you try to get the most attention, and also maintain the people who have your attention and loyalty. Everyone has their own way of doing it. But which way (or multiple ways) will give you the most bang for your buck? We got curious […]

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal technology for over ten years and we are ready to make it accessible and useful for all of our customers. When you begin your direct […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print + mail facility, The Mailworks, is launching its next charitable initiative to benefit the LGBTQ+ community. To coincide with Pride Month, the company will sell vinyl […]

Branding. What is it and why does your business need it? Branding goes beyond, fonts, colors, logos, and slogans. Branding is what your business needs to set it apart from the competition. It evokes emotion and allows your customers to align with your products or services. The big question here is: Have you made a […]

Goals Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. Highlight the Sage Strong fund, an emergency fund to help provide Sage students the resources they need in the COVID-19 crisis. Reconnect with the Russell Sage community with a personalized, informational letter on the ways the educational landscape […]