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As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

In today’s digital world, it’s easy to overlook the power of traditional marketing methods like direct mail. However, savvy retailers know that a well-executed direct mail campaign can drive foot traffic, increase brand awareness, and boost sales like no other medium. Direct mail’s tactile and personalized nature captures attention in ways that digital ads often […]

The holiday season is the perfect time for businesses to connect with their customers, build relationships, and boost sales. While digital marketing plays a vital role in holiday campaigns, direct mail marketing offers a personal touch that cuts through the noise of crowded inboxes and online ads. 1. Send Personalized Holiday Cards Nothing says “we […]

Summer is the season for a wide variety of events including festivals, fairs, outdoor concerts and more. As people eagerly plan to attend these festivities, organizers face the challenge of standing out in a crowded market.  One powerful tool to capture attention and drive engagement is direct mail. Its tangible and personalized nature makes direct […]

With evolving technology, trends are always changing, forcing strategies to shift and align with what’s relevant. In this blog we’ll dive into the dynamic world of direct mail marketing and uncover what is working right now. From multi-channel integration to innovative formats that spark curiosity, we’ll let you know the latest developments and proven techniques […]

When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence on outside parties such as family and caregivers. With a demographic that is used to experiencing life offline, utilizing direct mail marketing can give you […]

Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to the front door. With full hands they subconsciously flip through daunting white envelopes that suggest bills and soliciting letters written by AI. Within that pile […]

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these […]

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities.  What is call tracking and how does it work? […]