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As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

Business, Direct Mail School, Guides, Industries, Tips, Trends

Direct Mail Marketing Trends to Watch in 2025

Birthdays are more than just a date on the calendar. They represent an opportunity for businesses to connect with existing and new customers on a more personal level. In the world of digital and automated marketing, sending personalized birthday messaging has never been more powerful. In this blog we’ll unwrap the best practices of how […]

Direct Mail School, Guides, Industries

Birthday Mail Best Practices: Making Every Customer Feel Special

a still life photo of paper products with confetti and small disco balls

When you’re in high school, there’s a lot of pressure put on you to decide where you’re going to attend college. Whether or not you want to attend, the pressure is still there. For me, I had my heart set on next to none. I knew what I wanted to possibly go to college for, […]

Content + Copy, Guides, Industries, Tips

How Direct Mail Influenced  My College Decision + 3 Tactics and Tips

a pile of postcards on a table. One is for an open house at a college, and the other is an appointment reminder

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

Guides, How To, Industries, Tips, Trends, Uncategorized

Dental Direct Mail: 5 Marketing Secrets That Will Change The Way You Work

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry. The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important […]

Business, Content + Copy, Direct Mail School, Guides, How To, Industries

11 Creative Marketing Ideas for the Finance Industry

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over 10 years of experience, you could say she knows her stuff! Sarah works closely with her clients to create and execute effective direct mail campaigns […]

Direct Mail School, Guides, How To, Industries, Tips

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

Most realtors know that direct mail is an essential way to market themselves within an ideal location. What they might not know is how to stand out amongst other realtors doing the same exact thing. As a realtor, you want to show your potential clients that you are personable, know the current market and care […]

Business, Content + Copy, Direct Mail School, Industries, Tips

5 Most Common Real Estate Direct Mail Marketing Mistakes

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