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The holiday season is the perfect time for businesses to connect with their customers, build relationships, and boost sales. While digital marketing plays a vital role in holiday campaigns, direct mail marketing offers a personal touch that cuts through the noise of crowded inboxes and online ads. 1. Send Personalized Holiday Cards Nothing says “we […]

Tips, Business, How To

Five Ways to Use Direct Mail During the Holiday Season

A holiday direct mail marketing campaign sitting in a snow covered mailbox during Holiday Season

Summer is the season for a wide variety of events including festivals, fairs, outdoor concerts and more. As people eagerly plan to attend these festivities, organizers face the challenge of standing out in a crowded market.  One powerful tool to capture attention and drive engagement is direct mail. Its tangible and personalized nature makes direct […]

Guides, How To, Tips

Boost Your Summer Events With Direct Mail Campaigns

image of a grand opening invitation against a light blue background

Looking to kickstart a direct mail campaign but not sure where to start? This Delivered 2023 presentation is designed to set anyone up for success by providing actionable ways to build a winning direct mail strategy. Brianne talks through the important elements to think about when establishing a direct mail campaign along with valuable resources. […]

Direct Mail School, Guides, How To

How to Build A Winning Direct Mail Strategy with Brianne Baggetta

A pink title page image with the phrase building a winning direct mail strategy with Brianne Baggetta. The letters in the word building are being held up by cables to make it look like they are part of a construction site. A faded city scape is in the background with cranes and trucks below. It's a fun play on typography and image relationship.

It’s known that the dental industry thrives off of direct mail marketing. It’s great for prospecting new patients, maintaining brand awareness, as well as keeping your current patients engaged and up-to-date with appointments. All of these things might be no brainers to someone who is well versed in how to market for their office. So, […]

Guides, How To, Industries, Tips, Trends, Uncategorized

Dental Direct Mail: 5 Marketing Secrets That Will Change The Way You Work

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

Business, Content + Copy, Direct Mail School, Guides, How To, Tips, Trends, Uncategorized

The Unexpected Generation You Should Be Mailing To

This month’s Expert Insight Article is written by one of our prepress experts, Scott Rogers. Scott began working at The Mailworks in fulfillment and became passionate about the logistics of the process. With over 17 years of experience, Scott now works heavily with data management and file preparation and ensures our customers obtain the best […]

Expert Insight Article, Guides, How To, Tips, Trends

Data & Direct Mail = Killer Campaigns. Here’s How Our Team Perfects Your Lists and Makes Your Mail Shine

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they? QR, or quick response, codes are square images consisting of a unique pattern and scanned using a smart device. After scanning the code, customers can […]

How To, Content + Copy, Direct Mail School, Expert Insight Article, Mailworks

How To Use QR Codes Like a Pro

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]

Tips, Business, Direct Mail School, Guides, How To, Trends

The One Rule You Need To Adopt for Successful Direct Marketing

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry. The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important […]

Business, Content + Copy, Direct Mail School, Guides, How To, Industries

11 Creative Marketing Ideas for the Finance Industry

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