Direct Mail School

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to get the scoop. How many servers does The Mailworks have? So we have between 30 and 40, we have a hybrid between cloud and on […]

Direct mail requires a solid foundation before any campaign can begin. Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help connect you with the right people at the right time. So here’s 5 reasons why your direct mail might not be getting you the results […]

Whether you own the whole franchise, or rights to certain locations of the franchise, there’s one thing that needs to be put in place in order to drive the revenue and growth for your business. Your marketing strategy. Marketing for your franchise locations is key for getting the buzz that you need for your business. […]

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it up? Or did you notice a fun deal with a catchy headline? You might not realize it, but the design that goes into making a […]

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal technology for over ten years and we are ready to make it accessible and useful for all of our customers. When you begin your direct […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they? QR, or quick response, codes are square images consisting of a unique pattern and scanned using a smart device. After scanning the code, customers can […]

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, […]