Direct Mail School

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Technology and Software with Jeremy Hammond

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to… Read More

Why Isn’t My Direct Mail Working?

Direct mail requires a solid foundation before any campaign can begin. Knowing your target market and having knowledge about your goals, messaging and what your recipient will experience can help… Read More

5 Creative Ways to Market Your Franchise with Direct Mail

Whether you own the whole franchise, or rights to certain locations of the franchise, there’s one thing that needs to be put in place in order to drive the revenue… Read More

Direct Mail Piece Best Practices

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it… Read More

About The Mailworks Campaign Management System: the Portal

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal… Read More

The Unexpected Generation You Should Be Mailing To

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all… Read More

How To Use QR Codes Like a Pro

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they?… Read More

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s… Read More

How This Non-Profit Increased Online Donations 170% With Direct Mail

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the… Read More