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The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry. The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important […]

Business, Content + Copy, Direct Mail School, Guides, How To, Industries

11 Creative Marketing Ideas for the Finance Industry

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over 10 years of experience, you could say she knows her stuff! Sarah works closely with her clients to create and execute effective direct mail campaigns […]

Direct Mail School, Guides, How To, Industries, Tips

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

Article reposted with permission from Mapp.com. Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting capabilities Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]

Direct Mail School, Tips

How QR Codes are Transforming Direct Mail into a Data Gold Mine

Direct mail works and we make it easy. We’ve put together a checklist to make it even easier for you! Did you know you can build entire campaigns through our online store? Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]

Direct Mail School, Guides, Tips

The Ultimate Direct Mail Checklist

Most realtors know that direct mail is an essential way to market themselves within an ideal location. What they might not know is how to stand out amongst other realtors doing the same exact thing. As a realtor, you want to show your potential clients that you are personable, know the current market and care […]

Business, Content + Copy, Direct Mail School, Industries, Tips

5 Most Common Real Estate Direct Mail Marketing Mistakes

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