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Direct Mail Piece Best Practices

When you look at a piece of direct mail that’s addressed to you, what sticks out? Was it the call to action? Did you recognize the brand and pick it… Read More

About The Mailworks Campaign Management System: the Portal

Since launching The ‘New’ Mailworks a few weeks ago, we’ve decided to spotlight our proprietary campaign management system known as the Portal. We have been using and improving our portal… Read More

The Mailworks Reinvented: An Inside Scoop On the Process of Our New Look and Feel with Hannah Akots

On May 11th 2022, we launched our new brand and business model here at The Mailworks. We have spent almost a year looking at every aspect of our process for… Read More

The Unexpected Generation You Should Be Mailing To

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all… Read More

Data & Direct Mail = Killer Campaigns. Here’s How Our Team Perfects Your Lists and Makes Your Mail Shine

This month’s Expert Insight Article is written by one of our prepress experts, Scott Rogers. Scott began working at The Mailworks in fulfillment and became passionate about the logistics of… Read More

Get To Know Our CEO, Brianne

This month’s blog is all about Brianne, our President and CEO. Day to day, she can be found making things happen at The Mailworks along with her restaurants Rosanna’s and… Read More

A Marathon of Kindness: Beekman 1802 + The Mailworks Collaborate for Wedding Event

(Credit: Becky Miller for Beekman 1802) When June comes around, Upstate New Yorkers know they’re in for warmer weather. Along with the first signs of summer, June is also the… Read More

How To Use QR Codes Like a Pro

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they?… Read More

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s… Read More