Trends

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells and whistles. A QR Code, foil lettering, personalization and more! But you get to the moment when you’re determining who needs to receive […]

This month’s Expert Insight Article is written by one of our prepress experts, Scott Rogers. Scott began working at The Mailworks in fulfillment and became passionate about the logistics of the process. With over 17 years of experience, Scott now works heavily with data management and file preparation and ensures our customers obtain the best […]

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]

Current State of The Industry Paper supply is vital to the health of the print and direct mail industry. The COVID-19 pandemic continues to upend global supply chains and impact operations across Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]

If you think back, you have definitely written a letter to Santa at least once. I mean, how else was he supposed to know what you wanted for Christmas! You addressed your Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]