Business

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, […]

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry. The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important […]

Most realtors know that direct mail is an essential way to market themselves within an ideal location. What they might not know is how to stand out amongst other realtors doing the same exact thing. As a realtor, you want to show your potential clients that you are personable, know the current market and care […]