Mailworks

This month’s blog is all about Brianne, our President and CEO. Day to day, she can be found making things happen at The Mailworks along with her restaurants Rosanna’s and Dove + Deer located in the center square of downtown Albany.  Pam, Brianne’s mother, began The Mailworks in her basement back in 1984. Over the […]

(Credit: Becky Miller for Beekman 1802) When June comes around, Upstate New Yorkers know they’re in for warmer weather. Along with the first signs of summer, June is also the start of peak wedding season and Pride Month. This year, all of those signs of summer fell in line when Beekman 1802 announced their Let […]

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they? QR, or quick response, codes are square images consisting of a unique pattern and scanned using a smart device. After scanning the code, customers can […]

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]