The Mail Works Blog

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s probably because there is something you want to share with them. But where do you start? That’s where the 40/40/20 Rule of Direct Marketing comes […]

100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print + mail facility, The Mailworks, is launching its next charitable initiative to benefit the LGBTQ+ community. To coincide with Pride Month, the company will sell vinyl […]

Branding. What is it and why does your business need it? Branding goes beyond, fonts, colors, logos, and slogans. Branding is what your business needs to set it apart from the competition. It evokes emotion and allows your customers to align with your products or services. The big question here is: Have you made a […]

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the return on investment that direct mail does, and The Mailworks is a big part of that equation. Their online store makes the entire process seamless, […]

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been a better time to work in the finance industry. The flip side is that the financial industry is also ultra-competitive. That’s why it’s so important […]

Goals Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. Highlight the Sage Strong fund, an emergency fund to help provide Sage students the resources they need in the COVID-19 crisis. Reconnect with the Russell Sage community with a personalized, informational letter on the ways the educational landscape […]

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over 10 years of experience, you could say she knows her stuff! Sarah works closely with her clients to create and execute effective direct mail campaigns […]

Article reposted with permission from Mapp.com. Let’s face it… In today’s marketing landscape, offline marketing gets a bad rep. It’s often seen as an outdated option with limited data and reporting capabilities Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]

Let’s imagine for a moment that you’re looking to send out a new direct mail campaign. You want to go big and decide to create a piece that has all the bells Not Being Consistent With direct mail, consistency is key. Sending mail sporadically won’t keep you at the top of your audience’s mind. Sending […]