Growth Strategist

Career Category: Client Services

Reports To: VP of Client Services

Hours: Monday – Friday, 8:30 am – 5:00 pm

Compensation: $90,000 – $110,000 + eligibility quarterly bonus

The Growth Strategist serves as the strategic engine behind The Mailworks’ most valuable client programs. This is a consultative, high-impact marketing role focused on thinking, advising, and influencing—not execution or project management. The Growth Strategist is not responsible for running programs, but for defining how they should perform and guiding teams and clients toward the right marketing outcomes. This role requires the ability to operate without a defined playbook, step into ambiguity with confidence, and lead both clients and internal teams through strategic decision-making.

The Mailworks is a woman-owned, family-run business specializing in the creation and distribution of direct mail campaigns for a nationwide customer base. With over four decades of experience and a team of 90+ professionals—from executives and marketers to designers and developers—we pride ourselves on being direct mail experts. Operating across 2 shifts, 20 hours a day, 5 days a week, we combine cutting-edge technology with in-house production to deliver results-driven campaigns that help businesses grow.

Supervisory Responsibilities: This role has no direct reports but carries significant cross-functional influence across Client Services, Accounts, and Creative Services. The Growth Strategist collaborates closely with department leadership and plays a key role in guiding strategy across high-value programs.

Experience Level: 5+ years

Duties:

PROGRAM STRATEGY LEADERSHIP

• Own the strategic direction for high-value client programs, defining success metrics and long-term approach
• Lead Quarterly Optimization Meetings, presenting insights, performance narratives, and actionable next steps
• Anticipate client challenges and proactively introduce strategic solutions using our products and services
• Design and recommend testing strategies across audience, messaging, and format
• Analyze post-campaign performance to refine future strategy and close the loop

CLIENT CONSULTING & ADVISORY

• Serve as a strategic advisor to client stakeholders, building trust and long-term partnerships
• Translate business objectives into clear, actionable to-do’s to build direct mail strategies
• Interpret campaign data to identify performance drivers and optimization opportunities
• Communicate insights and recommendations confidently at an executive level
• Position The Mailworks as a strategic marketing partner rather than a transactional vendor
• Act as a translator between client business objectives and internal execution, ensuring strategy is clearly understood and effectively implemented

CROSS-FUNCTIONAL STRATEGY ACTIVATION

• Partner with Account Managers to identify reactivation and activation opportunities, developing strategies to re-engage dormant programs and accelerate growth in underperforming accounts
• Partner with Creative Services to ensure campaign execution aligns with strategic intent
• Collaborate with Account leadership to stabilize or elevate at-risk programs
• Support VP of Client Services on high-stakes initiatives and program launches
• Contribute strategic context to creative briefs to ensure alignment before execution begins

GROWTH & EXPANSION

• Identify upsell and expansion opportunities within existing client programs
• Provide strategic recommendations to support service tier transitions and account growth
• Contribute to proposals and growth planning initiatives
• Track and report on performance milestones, wins, and expansion outcomes

CONTINUOUS STRATEGIC IMPROVEMENT

• Operate effectively in ambiguity, building frameworks and approaches as needed
• Continuously refine strategic thinking based on performance data and client feedback
• Stay informed on direct mail trends and evolving marketing strategies
• Proactively introduce new ideas to improve client outcomes and internal strategy

Other Duties:

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Required Skills/Abilities:

• Exhibits company core values – FLASH’D (forward thinking, loyal, accountable, solutions focused, helpful, dynamic)
• Strong strategic thinking and problem-solving capabilities
• Exceptional communication and presentation skills, particularly in client-facing settings
• Advanced analytical skills with the ability to translate data into actionable strategy
• Ability to influence without authority across cross-functional teams
• High level of business acumen and understanding of marketing performance drivers
• Self-directed with the ability to operate effectively in ambiguous environments
• Strong interpersonal awareness and ability to read client dynamics
• Demonstrates strong executive presence and the ability to lead and influence client conversations
• Ability to translate complex business challenges, data, and feedback into clear strategic direction
• Comfortable operating in unstructured environments
• Naturally persuasive with the ability to guide decisions without relying on authority

Success Indicators

• Successfully leads client strategy conversations that result in clear direction and next steps
• Demonstrates measurable improvement in client campaign performance over time
• Builds strong executive-level client relationships and trust
• Consistently identifies and drives growth opportunities within accounts
• Delivers clear, data-driven insights that influence client decisions
• Effectively collaborates across departments to align execution with strategy
• Proactively addresses risks and opportunities before escalation is required
• Account Managers have a trusted advisor they can rely on to help lift at-risk accounts
• Department revenue goals are met and exceeded

Cultural Index Survey Link: https://go.cultureindex.com/p/d39qGndMq45x1SKro

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