The Mail Works Blog

As we enter 2025, direct mail continues to evolve as a powerful tool in the marketing landscape. Despite the digital age’s dominance, direct mail remains a vital part of multichannel marketing strategies, thanks to its tangible nature and ability to deliver personalized experiences. Here are the top direct mail trends we predict will shape the […]

In today’s digital world, it’s easy to overlook the power of traditional marketing methods like direct mail. However, savvy retailers know that a well-executed direct mail campaign can drive foot traffic, increase brand awareness, and boost sales like no other medium. Direct mail’s tactile and personalized nature captures attention in ways that digital ads often […]

The Mailworks team is honored to have received a 2024 MARCOM Award for our Direct Mail Experts Video Series! This recognition celebrates the creativity, strategy, and passion behind a project that’s all about encouraging businesses to harness the power of direct mail. We’re so proud of our Marketing team for taking home the win in […]

The holiday season is the perfect time for businesses to connect with their customers, build relationships, and boost sales. While digital marketing plays a vital role in holiday campaigns, direct mail marketing offers a personal touch that cuts through the noise of crowded inboxes and online ads. 1. Send Personalized Holiday Cards Nothing says “we […]

Summer is the season for a wide variety of events including festivals, fairs, outdoor concerts and more. As people eagerly plan to attend these festivities, organizers face the challenge of standing out in a crowded market.  One powerful tool to capture attention and drive engagement is direct mail. Its tangible and personalized nature makes direct […]

With evolving technology, trends are always changing, forcing strategies to shift and align with what’s relevant. In this blog we’ll dive into the dynamic world of direct mail marketing and uncover what is working right now. From multi-channel integration to innovative formats that spark curiosity, we’ll let you know the latest developments and proven techniques […]

Welcome to our latest blog, where we dive into what our seasoned experts are predicting for direct mail in 2024. We’ve gathered information from our CEO, Vice President of Operations, Business Development and Software Development. Plus valuable insights from our Client Services team. Watch, or keep reading to learn about direct mail in 2024.  Brianne […]

Birthdays are more than just a date on the calendar. They represent an opportunity for businesses to connect with existing and new customers on a more personal level. In the world of digital and automated marketing, sending personalized birthday messaging has never been more powerful. In this blog we’ll unwrap the best practices of how […]

Reaching your audience with the right message at the right time is key. For businesses and franchise owners in the home service industry, building a network with your marketing strategy is essential. In the digital world, it can be a challenge for marketing efforts to cut through the digital noise. The power of direct mail […]