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A Marathon of Kindness: Beekman 1802 + The Mailworks Collaborate for Wedding Event

(Credit: Becky Miller for Beekman 1802) When June comes around, Upstate New Yorkers know they’re in for warmer weather. Along with the first signs of summer, June is also the… Read More

How To Use QR Codes Like a Pro

What Is a QR Code? We’ve all seen them. On posters, food packaging, advertisements, and more. QR codes are once again becoming a go-to digital tool. But what are they?… Read More

The One Rule You Need To Adopt for Successful Direct Marketing

If you’ve ever sent a direct mail campaign, you know that there’s a lot that goes into it. And when you’re thinking about sending a campaign to your customers it’s… Read More

The Mailworks Launches Fundraising Effort to Support the LGBTQ+ Community

100 percent of purchase price from vinyl decal sales to support LGBTQ+ organizations and businesses for Pride Month in June ALBANY, N.Y. (Jun. 1, 2021) — Albany’s go-to print +… Read More

7 Steps To Branding Success

Branding. What is it and why does your business need it? Branding goes beyond, fonts, colors, logos, and slogans. Branding is what your business needs to set it apart from… Read More

How This Non-Profit Increased Online Donations 170% With Direct Mail

“Fundraising for nonprofits is crucial, which is why we always choose direct mail,” says Scott Hayden, Executive Director of Adirondack Folk School. “No other type of marketing gives us the… Read More

11 Creative Marketing Ideas for the Finance Industry

The financial industry is one of the strongest, most lucrative industries in the United States. In fact, in 2018 finance and insurance represented 7.4% of overall U.S. GDP. There’s never been… Read More

Russell Sage Rallies Support for Students Impacted by COVID-19 with Direct Mail Campaign

Goals Generate fundraising support for financial aid with a perforated pledge card sent to alumni and past donors. Highlight the Sage Strong fund, an emergency fund to help provide Sage students… Read More

Getting Your Mail Piece Open Is Only Half the Battle: 6 Steps to a Hearing Health Piece That Delivers

This month’s Expert Insight article was written by one of our hearing health experts, Sarah Hodges. When it comes to direct mail marketing, Sarah is a master of her craft. With over… Read More