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Looking to kickstart a direct mail campaign but not sure where to start? This Delivered 2023 presentation is designed to set anyone up for success by providing actionable ways to build a winning direct mail strategy. Brianne talks through the important elements to think about when establishing a direct mail campaign along with valuable resources. […]

How To

How to Build A Winning Direct Mail Strategy with Brianne Baggetta

A pink title page image with the phrase building a winning direct mail strategy with Brianne Baggetta. The letters in the word building are being held up by cables to make it look like they are part of a construction site. A faded city scape is in the background with cranes and trucks below. It's a fun play on typography and image relationship.

When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence on outside parties such as family and caregivers. With a demographic that is used to experiencing life offline, utilizing direct mail marketing can give you […]

Trends

Mastering Senior Messaging: Building Campaigns That Work

a group of people that make up an arrow with a hot pink background

Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to the front door. With full hands they subconsciously flip through daunting white envelopes that suggest bills and soliciting letters written by AI. Within that pile […]

Tips

15 Proven Lawn Care and Landscape Marketing Postcard Examples

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these […]

Tips

Unleash Success: 7 Direct Mail Campaign Ideas for Pet Franchise Businesses

Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with […]

Guides

Reduce Digital Fatigue In Your Marketing

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At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor, it is likely getting printed on one of our three Canon printers. The i300, ProStream, or the IX. They have a lot in common, all  […]

Trends

Meet Our Canon Printing Technology

If you have a basic understanding of printing, you might know that there are 2 ways to print text and image on paper. Inkjet printing, and offset printing. Both of these techniques have the same result, but a completely different way of putting ink on paper. In this blog, we’ll explain how each printing technique […]

Direct Mail School

A Quick Guide to Inkjet & Offset Printing

Anthony inspects a roll of paper that has just been inserted onto a Canon Prostream Printer.

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities.  What is call tracking and how does it work? […]

Uncategorized

Your Call Tracking Questions Answered

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to get the scoop. How many servers does The Mailworks have? So we have between 30 and 40, we have a hybrid between cloud and on […]

Mailworks

Technology and Software with Jeremy Hammond

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