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Mastering Senior Messaging: Building Campaigns That Work

When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence… Read More

15 Proven Lawn Care and Landscape Marketing Postcard Examples

Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to… Read More

Unleash Success: 7 Direct Mail Campaign Ideas for Pet Franchise Businesses

It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about… Read More

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Reduce Digital Fatigue In Your Marketing

Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets,… Read More

Meet Our Canon Printing Technology

At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor,… Read More

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A Quick Guide to Inkjet & Offset Printing

If you have a basic understanding of printing, you might know that there are 2 ways to print text and image on paper. Inkjet printing, and offset printing. Both of… Read More

Your Call Tracking Questions Answered

By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at… Read More

Technology and Software with Jeremy Hammond

On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to… Read More

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How Direct Mail Influenced  My College Decision + 3 Tactics and Tips

When you’re in high school, there’s a lot of pressure put on you to decide where you’re going to attend college. Whether or not you want to attend, the pressure… Read More