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Looking to kickstart a direct mail campaign but not sure where to start? This Delivered 2023 presentation is designed to set anyone up for success by providing actionable ways to build a winning direct mail strategy. Brianne talks through the important elements to think about when establishing a direct mail campaign along with valuable resources. […]
When you market to people 60 years and older, you tap into a demographic that has a higher disposable income, prioritizes their health and wellness and has a large influence on outside parties such as family and caregivers. With a demographic that is used to experiencing life offline, utilizing direct mail marketing can give you […]
Picture this. A busy family of four has just gotten home from picking up their kids at the after school program. Like always, they check the mailbox and walk to the front door. With full hands they subconsciously flip through daunting white envelopes that suggest bills and soliciting letters written by AI. Within that pile […]
It’s no secret that the pet industry is one of the most fruitful industries out there. According to the 2021-2022 National Pet Owners Survey, the average pet owner spends about 2,000 dollars on their pet every year. Your customers are out there, but are you reaching them the way that you want to? Incorporate these […]
Digital Fatigue, we’ve all experienced it. The definition is described as: the feeling of exhaustion or overwhelm that can result from excessive use of digital devices, such as smartphones, tablets, computers, and televisions. Each day, people are subconsciously ignoring digital content while doom scrolling. The constant overload of information has caused people to disassociate with […]
At The Mailworks, we’re your partner in every step of your direct mail campaigns, down to the printing and mailing in-house. Once a direct mail campaign hits our production floor, it is likely getting printed on one of our three Canon printers. The i300, ProStream, or the IX. They have a lot in common, all […]
If you have a basic understanding of printing, you might know that there are 2 ways to print text and image on paper. Inkjet printing, and offset printing. Both of these techniques have the same result, but a completely different way of putting ink on paper. In this blog, we’ll explain how each printing technique […]
By Sarah Hodges: Director of Client Services Ever wonder how call tracking works and how it can help you make informed decisions about your current marketing strategy? Well, here at The Mailworks we’re answering a few common questions about call tracking and highlighting its wonderful possibilities. What is call tracking and how does it work? […]
On this months Mailworks Minute, we sat down with our Director of Software development Jeremy Hammond to talk a little bit about his role at The Mailworks. Keep reading to get the scoop. How many servers does The Mailworks have? So we have between 30 and 40, we have a hybrid between cloud and on […]